While we’re 100% behind WordPress as the platform of choice for websites, blogs, membership sites, online courses, and eCommerce stores, we pay attention to what’s going on in the world of website platforms and content management systems.
If you’re a freelancer, entrepreneur, business owner, or agency selling WordPress services or products, or you’re a WordPress site owner, you may have noticed that other platforms are fighting for market share and visibility through online advertising, television ads, radio ads, print ads, and podcast ads — and you might be wondering, “Is WordPress the right choice for my next website project?”
As a gold-level global sponsor of WordCamps across the Americas, Liquid Web is invested in the future of WordPress and committed to helping WordPress professionals and site owners create a better experience through our Managed WordPress Hosting and Managed WooCommerce Hosting packages — and we know that WordPress is the best choice for your next website project.
Why WordPress Is The Best Choice
WordPress Is Open Source Software
WordPress is licensed under the General Public License (GPLv2 or later) which provides four core freedoms:
- To run the program for any purpose
- To study how the program works and change it to make it do what you wish
- To redistribute
- To distribute copies of your modified versions to others
This means that with WordPress, you’re not locked into an inflexible, private platform or proprietary content management system with exorbitant fees. Instead, you’re leveraging software that you can manage and modify yourself.
WordPress Is Free
While WordPress is free, you do need to purchase a domain name (your address on the Internet) and website hosting (your space on the Internet).
WordPress Has A Global Community Moving It Forward
WordPress contributors work around the globe and have dedicated countless hours to build a tool that democratizes publishing, making the free software priceless. A global community continues to work on the WordPress project and to serve WordPress users.
- In 2018 there were 145 WordCamps in 48 countries, with over 45,000 tickets sold. A total of 1,300 organizers, 2,651 speakers, and 1,175 sponsors made it happen.
- 2018 also saw a 50% member growth in WordPress meetup attendance, with over 687 meetup groups and 5,400 meetup events.
This means that there are more professionals working with WordPress than any other website platform and that means it’s easier to find help when you need it.
WordPress Is SEO Friendly
WordPress is built with search engine optimization (SEO) in mind. The code is written in compliance with the highest web standards and produces semantic markup that makes it easy for search bots to crawl and index your website. There are also plugins available to enhance onsite search engine optimization efforts like Yoast SEO.
WordPress Is Easy To Manage
To prevent security vulnerabilities, some WordPress software updates are automatic. For the rest, WordPress has a system to manage software updates built-in that:
- Notifies you when there is a new version of WordPress available
- Notifies you when a plugin has an update available
- Allows you to update WordPress, your themes, and plugins right from your WordPress admin dashboard.
WordPress Can Scale
From a tiny hobby blog to a massive enterprise-level website, WordPress can scale to any size site with any amount of traffic. New York Observer, New York Post, Walt Disney, TED, USA Today, CNN, Fortune.com, TIME.com, People, National Post, Spotify, TechCrunch, CBS Local, NBC, AMC, BBC America, Mercedes-Benz, Wired, Vogue, The Rolling Stones, Beyonce, and the U.S. Department of Defense are a few of the large sites powered by WordPress.
WordPress Can Handle A Variety Of Media
Also, WordPress supports oEmbed enabled websites, which means you can embed YouTube videos, Instagram photos, Tweets, Facebook posts, and even Soundcloud audio by simply pasting the URL into the WordPress content editor.
WordPress Powers 32% Of All Websites
During the State of the Word 2018, Matt Mullenweg shared that throughout the life of the WordPress 4.9 branch, there were over 173 million downloads with 68.4% of all known WordPress installs running 4.9. The software currently powers 32% of the entire internet and it owns a 50-60% share of the global CMS market, which makes it the most popular content management system for the 7th year in a row.
Bottom line: WordPress isn’t going anywhere and it’s only getting better.