Author

Chris Lema

The Complete Guide to Google Analytics eCommerce Reporting

Being able to observe and interact with customers as they shop was always an advantage that traditional brick-and-mortar retailers had over online retail. Until now. With eCommerce analytics and reporting, online retailers can learn just as much from every customer interaction as physical retailers — maybe more. An eCommerce analytics tool can do even more […]

Understanding the Google Analytics Attribution Model

Multi-channel marketing has become a dominant model of eCommerce because it lets you meet your audience where they live. But when sales are coming from multiple platforms, it’s hard to know which marketing channels are best at driving conversion. Attribution modeling lets you create a system for assigning conversion value to your sales channels. Normally, […]

A Guide to Multi-Channel Inventory Management Solutions

Adding more sales channels to your business model can create inventory management headaches. When you sell on multiple online marketplaces, you may have to maintain numerous inventory systems. In a worst-case scenario, you’re keeping track of your inventory manually, using spreadsheets. This leads to headaches. Inventory records for multi-channel retailers are, on average, accurate just […]

Getting the Most out of Facebook for WooCommerce

Facebook is one of the most-trafficked websites on the planet. Only Google and YouTube see more. With 1.56 billion daily users, Facebook’s user base is impressive, and 31% of the global population are active on the platform at least monthly. No matter how many customers you have, and no matter how many customers you continue […]

How to Get the Most out of Twitter for Business

 Did you know there’s a tool that connects you with an endless stream of potential customers, free of charge? We’re talking about Twitter; one of the most effective marketing tools you can have in your arsenal. You can use Twitter for: Market research Finding new leads Engaging with new and prospective customers As a bonus, […]

Dropshipping Success Stories: How Two Entrepreneurs Built Successful Businesses

We recently spoke to two successful dropshipping entrepreneurs. One who started up in the last couple of years, and one who’s been at it for more than a decade.  Their businesses are very different. One sells crickets to lizard owners, the other sells custom promotional gifts to consumers and businesses — but they share three […]

What Is a Business Incubator (And Should You Consider One)?

Business incubators give brand-new businesses access to the resources and mentoring they need to thrive. Around the world, business incubators are nurturing new companies in every industry and showing them how to grow beyond their in-house assistance. Does your business need one? Not necessarily. But the experience and assistance may be invaluable. A business incubator […]